GRAPHIC DESIGN +
VISUAL COMMUNICATION
Based in Los Angeles
SHE'S
BIRDIE
DIRECTOR OF CONTENT + DESIGN
2019 – Present
BRANDING
PACKAGING
+
PRODUCT
DESIGN
PACKAGING
Lead packaging designer for all Birdie products (Birdie Original, Birdie+, Birdie BOX, and Birdie Disc)
Designed packaging inspired by Birdie's recognizable visual identity to establish continuity across all Birdie products and platforms
PRODUCT DESIGN
Collaborated with founders to develop a variety of colors and patterns to appeal to a diverse customer base
Worked directly with factory to produce a product that is visually compelling while maintaining functionality
VISUAL
IDENTITY
VISUAL BRAND GUIDELINES
Designed style guide, logo, and packaging and participated in product production to establish a well-defined, recognizable visual identity and increase brand awareness
Advise ad agencies with style guide and frequent reviews to ensure that the brandʼs visual identity remains consistent throughout its expansion
EMAIL CAMPAIGNS
Produced hundreds of email blasts to drive $5 million in revenue
SOCIAL MEDIA
Created outreach calendar and posted strategic content to grow Instagram from zero to 100k+ followers
WEBSITE DESIGN
Oversaw website redesign process by conducting customer research, collaborating with founders to design siteʼs visual appearance, and guiding the backend engineer to increase conversion rate by 15%
Guided backend engineer (using Figma) to visually translate the website into an App to ensure brand continuity across all platforms
MISC
DECKS
Created pitch decks to appeal to and collaborate with other companies
Produced decks to outline visual brand guidelines for on-boarded designers
TIMES SQUARE AD
Collaborated with an external ad agency to brainstorm and create a Times Square ad that aligned with Birdie's visual identity
